Principles of International Marketing & Global Business-Free-Samples

Question: Discuss about the implementation of the principles of International Marketing and Global Business on the business strategies and operations of Kawan Food Berhad. Answer: Introduction International Marketing is the procedure for modifying the strategies of the company to adapt the conditions in the other countries. It is the process of creating relationships through planning, executing and regulating the strategies of pricing, promotion and distribution of ideas, products and services to create mutual exchange which satisfy individual and organizational necessities and goals (Kozak et al., 2015). These principles can be applied to Kawan Food Group which is the leading exporter and manufacturer of frozen food in Asia. It is headquartered in Shah Alam, Selangor. It is known for providing safe, authenticated and quality products at nominal prices to its customers. The reason behind its growth is that is committed to the values of excellence, creativity, consistency, development, and good citizenship (Kawan Food Berhad, 2013). Its vision and mission statements attribute to its goal of becoming a famous and reliable company in the food and beverage industry. It aims to expand its business internationally. So, in this report, the various aspects of international marketing would be implemented on Kawan Food Berhad. The various aspects of its business strategies such as its operations and strategies regarding global, social, cultural and economic environment and information and marketing research systems would also be analyzed and recommendations would be given to develop them further. Global economic environment Lessons learned The economic trends in the present scenario in the global market are the growth of ready to eat foods in the industry. The fast food industry is growing at very fast rate. With reference to the global environment, competition is the main factor (Sarathy Banalieva, 2014). It occurs when a company takes a global view of competition and aims at maximizing its profits by earning revenues in the foreign currencies. Thus, Kawan Food Berhad is facing a tough competition from its competitors Strauss Group, Burtons Biscuits and Popcorn Indiana. Also, with the increasing competition, it should develop its competencies in functional food, health food, food ingredients, halal food and convenience food (Ayupp Tudi, 2013). Recommendations The main recommendations to boost the growth of the company in the global economic environment are that the company should maintain strong competitive position in the global market. Growth is important for Kawan Food Berhad to ensure that it maintains a competitive position in the international food market. Also, the strategies and the approaches adopted by the company should be according to its size (Deloitte, 2017). So, Kawan Food Berhad, being a large organization should adopt the strategies so that it can accomplish its goal of expanding itself in the international food market. With the help of intensive strategies and marketing skills, the company can achieve greater sales in the international market (World Bank Group, 2016). Social cultural environment Lessons learned The food choices are based on type of cultures and societies in which citizens of a particular country live. Several factors such as media as a part of the routine life of the individuals also create a strong impact on their food choices. It also depends upon the type of lifestyle, job and education, hospitality and size of family. According to Omara et al, (2015) the cultures and traditions of the country are associated with special occasions involving food. The festive and special occasions are always concerned with food and it is often focused on the type of event such as marriages, births, shaving the crown etc. Recommendations As Kawan Food Berhad is globally renowned company in the frozen food industry, so it takes initiatives to promote the Malaysian food to the global level. It should manufacture the traditional food of Malaysia which reflects the three major unique ethnic food tastes; Malay, Chinese and Indian. In the recent scenario, through the social transformation of urbanization, the value of Malaysian traditional food has increased. So, it has given the company a chance to explore this opportunity to make the traditional Malaysian food popular in the international market. As the company is operating in Europe, North America and many parts of the world, it should promote the Malaysian food to those countries (Ahmeti, 2015). Global information systems market research Lessons learned According to Bohari, Hin Fuad (2013) the market research of Kawan Food Berhad using the PETLE analysis are as follows: Political Analysis: There are low trade restrictions on the global transactions of the organization and appropriate assistance is provided by the Malaysian Government to the company. Also, the company has signed various international trade agreements with various companies operating in the same industry in the global market. Economic Analysis: Due to its economies of scale, the company is incurring low costs on its production. Also, it has big market internationally. It invests on its research and development activities so that it can expand itself worldwide. Social Analysis: Due to different family life cycles, various families seek various types of foods. So, the company serves different food according to the tastes and preference of the customers. Also, the spending habit of the consumers is increasing due to raise in their incomes. Technological Analysis: The Company has been adopting the use of new technology in manufacturing its food. But simultaneously, there is an increase in the developmental costs due to which there is a decrease in the revenue. Legal Analysis: with the expansion of the business internationally, Kawan Food has to comply with the international trade agreements. Environmental analysis: With the dynamic changes in the global market, there might be too less suppliers of the raw materials required by the company. Also, there are possibilities of the company signing new trade agreements with different countries. Recommendations Malaysia is leader in the halal food. So, Kawan Food can remain competitive in the global market as halal food does not have serious market competition. The challenge in front of the company is that the product variations should meet the demands of the consumers. The companys failure to respond to this challenge can corrode its competitiveness of halal food enterprise as an international player. As per Rashid (2018) to meet the challenges posed by the rules and regulations, the company should adopt an advanced level of integration information mechanisms across the supply chain. It would help in governance and compliance and efficient internal and external communication systems. Segmentation, targeting positioning Lessons learned Segmentation, targeting and positioning comprise of three levels in the marketing strategy. Segmenting refers to determining the type of customers in the market while targeting refers to selecting the target customers and positioning refers to applying segmentation to customize the product for the selected segment and adoption of appropriate marketing strategies to market the product to that specific segment of consumers (Agarwal, Malhotra Bolton ,2010) In the context of Kawan Food, segmentation comprises of analyzing about what kind of customers exist with various necessities. Customers, especially the working couples can demand ready to eat and healthy food for themselves or for their children. So, the company can develop suitable products for the working youth particularly, couples. Targeting involves analyzing the number of manufacturers serving the target segment. Also, the company should assess the area and the possibilities of developing itself in the segment while Positioning involves applying the targeting principles upon the chosen segment (Danjuma, 2016). Recommendations Different types of variables can be used for segmentation by Kawan Food. The demographic variables pertain to income, gender, age, education and location. Another variable is behavior of the consumers for the product. Some consumers are loyal to their brands. They are not willing to change their choices in spite of the competitor company charging low price for the same product. Another type of consumers prefers benefits over the price and other features. They are specific about their choices and would not shift their choice easily. In targeting, the consumers can be targeted on the basis of advertising in magazines, past purchases and demographic variables. In order to apply the positioning principle, it is crucial to comprehend how the brand and competitors are observed by the customers (Boone Kurtz, 2014). Global market entry strategies: licensing, investment and strategic alliances Lessons learned According to Azuayi (2016) there are various entry modes for Kawan Food to enter into the foreign markets .These are divided into two mode viz. non-equity modes and equity modes. The former consists of export and contractual agreements and the latter includes wholly owned subsidiaries and joint ventures. Another strategy which is equally famous is licensing. The licensing firms operating internationally grant patent rights, copyrights and trademarks on processes and products. Franchising is another strategy of international market entry. It is a mechanism in which the franchisers pay royalties to the parent companies in exchange of trademarks being granted to them by the parent companies. Recommendations Kawan food should enter into the emerging market since they provide the most promising environment for conducting commercial activities. It should adopt a suitable mix of equity and non-equity modes for entering into the foreign markets (Russo Cesarani,2017). Brand product decision in global marketing Lessons learned Product is the most crucial component of the companys marketing strategy. Kawan Food is facing the challenge of formulating the appropriate product and brand strategies for its international market. The decisions relating to product must always address packaging issues such as aesthetics and labeling. Branding decisions are important for Kawan Food as it is an important component for the company to differentiate itself from its competitors. Kawan Food has to develop logos and innovative and creative packaging styles to provide pictorial representations of its brand (Iorait?, 2016). Recommendations Since product is the good, service or idea with its physical and incorporeal aspects which create value for the user or the buyer, it is the most important attribute in the marketing strategy. It forms the basis for creating goodwill of the company in the market. The company promises its customers about its products through its brand value. Thus product and branding decisions are crucial components of the marketing strategy of the company. Thus if Kawan Food aims to develop its market globally, it should develop its products to meet the international quality standards. Also, it should leverage its brand equity on a worldwide basis (Ghasham, Abdullah Ghani, 2016). Global marketing channels physical distribution Lessons learned As per An?elkovi?, Barac Radosavljevi? (2017) distribution channels are pathways through which the products flow from manufacturers to consumers. These include various intermediaries amongst the two such as wholesalers and retailers which direct the path of goods from producers to industrial or domestic consumers. For Kawan Food, who is expanding its business globally, the various global distribution channels include peer to peer selling which comprise of the use of internet and other related media to sell and distribute its products. The company can establish direct or indirect channels in the form of retail stores and wholesalers, agents and distributors to develop its brand image and sell its products (Yip, 1997). Recommendations The company can adopt global retailing methods such as establishment of departmental stores, specialty retailers, convenience stores, supermarkets, discount stores and warehouse clubs to sell and distribute its products internationally. The global retailing strategies should be according to the rules and regulations of the host country (Magnusson et al., 2013). The global retiling strategies include the following: Franchising: Franchising is referred to the payment of royalty to the parent company in exchange of granting of copy rights and patents to the franchisers. It includes adoption of appropriate strategies in the case when barriers of entry into the market are low. But at the same time, the market is culturally different in terms of customer behavior and retailing structures. Joint venture: The Company can adopt the strategy of joint venture with the company incorporated in the host country. It is advisable when the culture of the host country is different and the company is facing problems in entering into the markets. Chain acquisition: It enables the company to acquire the company operating in the host country. Utilization of the existing resources by the company to open its outlets in the host country: The Company utilizes its own resources or acquires one or more existing retail facilities to open its stores in the host country (Szopa P?ka?a, 2012). Global marketing communications decisions Lessons learned In order to survive in the international market, the management of Kawan Food has to take some important decisions regarding global market communications. So, the crucial element of international marketing communication decisions comprise of targeting the consumers for which the product is to manufactured and distributed. Since different markets are at different phases of development, the strategy for each of them should be appropriately designed and implemented (Percy, 2014). For example: the communication in a new market should be based on consumer education and awareness about the product. The communication in the existing market should be based on outperforming the competitors. There are four major parts of communication viz. its content, structure, source and format (Saenko et al., 2016). Recommendations The decisions regarding global marketing and communication are essential for Kawan Food for establishing itself in the global market. The decisions regarding the modes of advertising or market communications are important aspects in this. Various privacy laws and advertising regulations have an impact on the type of marketing communications in different markets internationally. Also, the effectives of various means of media in the host country also affect the type of communication mode used to advertise. For example, a new product in India can marketed in a better way through radio while the same product can effectively be marketed through television in U.S.A. (Shkurkin et al., 2016 Conclusion Hence, to conclude, it can be said that Kawan Food should select the appropriate strategy for its success in the international market. It should strengthen its capabilities and resources to expand it globally. Also, global communications play an important role in the success of the organization worldwide. The company can adopt various marketing strategies to penetrate into the market. The management should decide which methods of market entry should be appropriate for the company. These include franchising, licensing, chain acquisitions and joint ventures. The company should follow the suitable distribution channels to enter into the international market so that it is well accepted by the target consumers. References Agarwal, J., Malhotra, N.K. Bolton, R.N. (2010).A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers Perceived Service Quality. Journal of International Marketing, 18(3), 1840. Ahmeti, F. (2015). Going Global: Global Marketing, Social and Cultural Environments in Transitional Economies. European Scientific Journal, 11(4), 322-334. An?elkovi?, A., Barac, N. Radosavljevi?, M. (2017).Analysis of Distribution Channels Successfulness The Case of The Retail Chains in the Republic of Serbia. Economic Themes, 55(4), 501-519. Ayupp, K. Tudin, R. (2013). Malaysian Food Processing Industry: Strategies for Growth. International Journal of Business and Social Science, 4(16), 172-180. Azuayi, R. (2016).Internationalization Strategies for Global Companies: A Case Study of Arla Foods, Denmark. Journal of Accounting Marketing, 5(4), 1-9. Bohari, A.M., Hin, C.W. Fuad, N. (2013). The competitiveness of halal food industry in Malaysia: A SWOT - ICT analysis. Malaysia Journal of Society and Space, 9(1),1-9. Boone, L.E. Kurtz, D.L. (2014). Contemporary Marketing, Update 2015. Cengage Learning. Danjuma, I.(2016).Strategic Marketing Approaches for Differentiating Nigerian Technological Universities. The International Journal of Business Management ,4(8),35-39. Deloitte (2017). Global Economic Outlook. Retrieved March 27th, 2018 from https://www2.deloitte.com/content/dam/Deloitte/pl/Documents/Reports/pl_Global_Economic_Outlook_Q1_2017.pdf Ghasham, A.A.N , Abdullah, N.A.H.N. Ghani, N.H.A.(2016).The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms. International Review of Management and Marketing,6(2),192-198. Iorait?, M. (2016).Marketing Mix Theoretical Aspects. International Journal of Research , 4(6),25-37. Kawan Food Berhad (2013). Corporate Information .Retrieved March 23, 2018 from https://www.kawanfood.com/corporate-infomation-business.html Kozak, Y., Smyczek , S.,Shengelia, R., Gribincea , ?. , Lebedeva, S. , Voronova, E., Kozak, A., Lytovchenko, I.,Osipov, V., Piddubna, V., Kochevoy,M. Zakharchenko, O.(2015). International Marketing. Retrieved March 23, 2018 from https://dspace.oneu.edu.ua/jspui/bitstream/123456789/2845/1/International%20marketing.pdf Magnusson, P., Westjohn, S.A., Semenov, A.V., Randrianasolo, A.V. Zdravkovic, S.(2013).The Role of Cultural Intelligence in Marketing Adaptation and Export Performance. Journal of International Marketing, 21(4), 4461. Omara , S.R., Karimb , S.A., Bakar,A.Z.A. Omard,S.N.(2015). Safeguarding Malaysian Heritage Food (MHF): The Impact of Malaysian Food Culture and Tourists Food Culture Involvement on Intentional Loyalty. Procedia - Social and Behavioral Sciences ,172(2015), 611 618. Percy, L.(2014).Strategic Integrated Marketing Communications. Routledge. Rashid, A.(2018). Global Information and Early Warning System on Food and Agriculture (GIEWS). Retrieved March 27th, 2018 from https://www.eolss.net/sample-Chapters/C15/E1-47-14.pdf Russo ,M. Cesarani, M.(2017). Strategic Alliance Success Factors: A Literature Review on Alliance Lifecycle. International Journal of Business Administration,8(3),1-9. Saenko, N.R., Sozinova, A.A. , Karabulatova, I.R., Akhmetov, I.V. , Mamatelashvili, O.V. Pismennaya, E.E.(2016).Research in Action Integrated Marketing Communications as the Elements of Information and Virtualization Market Relations. International Review of Management and Marketing, 6(S1), 267-272. Sarathy, R. Banalieva, E.R. (2014).Economic Development and Marketing Strategies: A Comparative Lens. Organizations and Markets In Emerging Economies, 5(1), 49-74. Shkurkin, D.V., Mayatskaya, I.N. ,Nikonova, O.V. , Novikov, V.S., Vasilyeva, I.S. Karepova ,S.G.(2016). Formation and Development of the Integrated Marketing Communications in the Activities of Production and Trade Enterprises. International Review of Management and Marketing, 6(S1), 273-278. Szopa P. P?ka?a, W. (2012). Distribution Channels and their Roles in the Enterprise. Polish Journal of Management Studies, 6, 143-150. World Bank Group (2016). Global Economic Prospects JUNE 2016 Divergences and Risks. Retrieved March 27th, 2018 from https://pubdocs.worldbank.org/en/842861463605615468/Global-Economic-Prospects-June-2016-Divergences-and-risks.pdf Yip, G.S. (1997).Patterns and Determinants of Global Marketing. Journal of Marketing Management, 13, 153-164.

A Review of Commonwealth Scholarship Essay Samples

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What to Write About When You Choose Argumentative Essay Topics For Grade 9

What to Write About When You Choose Argumentative Essay Topics For Grade 9Argumentative essay topics for grades 9 have to deal with what the students want to know. It is not a difficult task, but it can be overwhelming, especially if you have never done it before. This article will help you with this area of essay writing for high school.The first step in picking out argumentative essay topics for grade 9 is to define what you want to discuss. This may be difficult because you might think about your subject and want to write about it, but you do not want to talk about it at all. If you are stuck on a particular topic, you should look online or in your college English library for examples of debate topics in different types of disciplines. You will find that there are many examples.One of the best ways to illustrate controversial subjects is to use the works of Shakespeare. You should try to find some types of essays from modern times that are similar in nature. For example, if you ha ve an essay topic in modern times in which politics play a large role, you might want to pick a scene from Hamlet, where Polonius asks Ophelia to explain how Polonius will continue to stay as the Duke's gardener.You can then use these examples to show how to use drama in argumentative essay topics for grade 9. These examples will help you not only with the topic but with developing debate tactics. It will also help you build up arguments and develop your skills as a writer. Your college or university should provide you with some interesting examples of how other students developed their writing skills.Once you have found some good examples of argumentative essay topics for grades 9, you can then start thinking about how you can make your topic unique. The best way to do this is to discuss how the famous political speeches were used in both word and deed. You can compare this to modern day rhetoric.Another great way to make your argumentative essay topics for grade 9 unique is to mak e a good argument that some students might not have considered. You can use some well researched information from your own experience. This might be a very smart way to prepare for this area of essay writing for grades 9, even if you are not a political expert.Another thing that will help you decide what to write about for grade 9 is to study the work of other students, whether they are in high school or college. They may have some great ideas that you will love. Take notes, and then write down what you find when you look through their work. You will probably find some examples of argumentative essay topics for grades 9 that you might want to incorporate into your own writing.Hopefully this article has given you some ideas on what argumentative essay topics for grades 9 should look like. However, you will have to choose which topic to write about depending on your interests. Remember, your topic should appeal to you, not the other way around.

The Basics of Organ System Pathology Research Paper Topics

The Basics of Organ System Pathology Research Paper Topics What You Should Do to Find Out About Organ System Pathology Research Paper Topics Before You're Left Behind Highlight the ones that are discussed in your favorite field, then provide an overall scene of your topic. Let's get going with a streak of process analysis essay topics to assist you on your way to an excellent process analysis essay. There are several ways to entertain an audience. Inside this chapter, the major notion or idea must be summed up. In the subject part, you can set your idea or indicate that it's a writer's choice'. Any new idea can't be included. He'll be healthy again and prison staffs will not have to be concerned about his disease. It is our primary defense against different diseases, that's why it's important to learn more about it. They use the health need to evaluate the eligibility of all patients. And you'll have great experts that will help you! 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About Sourcing Sources of Short Narrative Essay

About Sourcing Sources of Short Narrative EssayFor starters, samples of short narrative essays can be of great use when you want to conduct your research. For instance, you have been studying the literature on a particular subject and the book reviews are quite confusing and overwhelming.You cannot understand why some books that are written about the same subject are reviewed and judged differently, especially since you cannot possibly compare their first-hand experience with that of the writer or reviewer. Or else, you can visit various websites that are focused on the topic you wish to write about.As there are so many types of writing and this is only part of it, it is advisable that you read as much as you can about the subject and the writing styles before you start writing. But what if you cannot? What then?You can always borrow the samples of short narrative essay written by other writers for a comparative study. A complete research would be required to find the right sites tha t provide samples of short narrative essays written by successful writers. But do not fret, since there are so many online resources. At least you can check out that among the sample sites provide the information you need.Since the information provided by the site is mostly available in the form of samples of short narrative essays, it is a much better source of information. All you have to do is find the sites where you can also access the samples of short narrative essays. You can also view the sample of short narrative essays that these sites have provided on their website. For example, if they have posted the sample essays from their website, you will be able to view the samples of short narrative essays of other writers.The key point is that you can still be able to get a sense of the overall approach and style of writing of the writers who have written the short narrative essay. It is possible that you may be able to find out the key points on which all the writers based their essay. You can start looking for an example essay and learn from the experiences of other writers.You can also search for the samples of short narrative essays in other writing formats like articles, book reviews, opinion articles, eBooks and many more. But you should know that there are many writers who just write for the sake of writing and do not pay much attention to how their work comes across to the readers. So instead of going after these writers, the best course of action is to acquire as much information as you can on the topic before you start writing your story.

The Three Best Presentation Subjects For Your Business Events

The Three Best Presentation Subjects For Your Business EventsAs a professional speaker, it is vital to know the difference between presentation subjects that are best for your business and those that are not. This article will be an introduction to these three categories of information. Once you know what they are, you will have more knowledge on how to choose the best for your company.When you are planning your business events, you can do it in a few different ways. You can either hire a professional presenter who is familiar with the presentation topics or you can also host your own personal presentation events for your business. The information you will learn about presentation subjects here will help you determine which way to go with your business event.These three presentation subjects are: audience participation, personal presentation and business presentation. In this article, we will use each of these categories. By knowing these three basic topics, you will get a better ide a of how to plan your next event. Each of these three topics is appropriate for different types of businesses.One of the most used presentation subjects is audience participation. As a business person, it is crucial to be knowledgeable about the audience's reaction. If you want to have a successful event, you need to know that you must be able to contact the audience and have them be involved in your event. By doing this, you will make sure that your company is more likely to gain new clients.The next two presentation subjects are business presentation and personal presentation. This is for those who are too busy to organize events of their own. This is a good option for business owners who want to learn more about their business and work on it from within. Since you are working within your own company, you can focus on improving your business by attending these events.It is important for you to understand the expectations of the audience when you are speaking at a business or schoo l event. For example, if the audience expects to see a certain topic, make sure you get to talk about that topic. If they expect to hear a certain phrase, say it. This way, you will make sure that you will be speaking to the right audience.Learning these three important things will help you in making your next event a success. By choosing the right subject for your business, you will be able to ensure a successful event. And by hiring a professional speaker, you will be assured that the topic is right for your event. By knowing the three different subjects mentioned, you will be able to make the right decision about your next event.

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